I’m Lynn Smet, CMT, the founder of Rooted Wellness & Spa in Pleasanton, California. My journey into the healing arts began over two decades ago in Portland, Oregon, where I graduated from East-West College of the Healing Arts and received my first massage license in 2000.
My early years in the spa industry were rewarding—I loved being busy and connecting with people—but I soon realized that the structured, cookie-cutter spa model left little room for creativity or deep therapeutic connection.
Everything changed when I traveled to Chiang Mai, Thailand, to study Traditional Thai Massage. The experience opened my eyes to a new way of practicing—one rooted in mindfulness, movement, and genuine healing. Thai Massage didn’t fit neatly into the Western spa environment, and that realization sparked my first leap into entrepreneurship.
In 2003, I opened my first private practice in Portland, creating truly custom massage experiences for my clients. Massage became my art form—an expression of both technique and intuition. As my clientele grew, I expanded into a five-room wellness collective in 2006, blending massage, skincare, and holistic health under one roof.
By 2010, that vision evolved into a thriving 25-employee spa, which I successfully grew and later sold in 2013 to focus on starting a family and a new chapter in California.
After relocating to Livermore, I spent eight fulfilling years as Spa Director at the Purple Orchid Resort & Spa. There, I helped therapists refine their craft and learned the power of leading from compassion and creativity rather than control.
I also deepened my lifelong passion for barefoot massage. Having trained in DeepFeet Bar Therapy in 2007, I began teaching for the company in 2017, eventually mentoring therapists across the country and helping them integrate Ashiatsu into their own practices.
Now, in 2025, I’m bringing everything full circle with Rooted Wellness & Spa—a modern wellness collective built on connection, collaboration, and creativity. My vision is to help massage therapists, estheticians, and holistic healers build sustainable, soul-driven practices in a supportive and elevated environment.
At Rooted Wellness, we celebrate each practitioner’s artistry, while offering the tools and systems to grow thriving, independent businesses. My mission is simple: to create a space where healing professionals can flourish, clients can experience authentic care, and the Pleasanton and Tri-Valley community can find lasting wellness, balance, and belonging.
When I’m not in the studio, you’ll find me hiking the Pleasanton Ridge or Brushy Peak, exploring the coastline, or relaxing at the beach and snorkeling in Hawaii. I love playing with our dog and spending time with my family—taking the kids to hockey, dance, and our next travel adventure.
We’re also huge sports and music fans! We love cheering on the Green Bay Packers back home where my husband and I grew up, catching Golden State Warriors games, and enjoying live music and concerts whenever we can.
These experiences keep me grounded, inspired, and connected to the joy and balance I hope to bring to others through Rooted Wellness & Spa.
Founder of multiple wellness collectives
